Project Management, SEO Strategist (January 2015 – Present, Santa Clara, CA)

Project: Digital Marketing Plan click here

Identified new Search Engine Optimization (SEO) opportunities according to search engines' latest trend to improve over 3000 clients portfolio

Collaborated with software team to improve in-house SEO products functionality according to the latest online marketing trends

Worked with Product team and conducted detail website audits to improve organic rankings for all company clients in a scalable way

Led operation team to implement new SEO strategies.

Identified best keyword strategies by using multiple keywords tools such as BrightEdge, Conductor, Google/Bing search consoles etc.

Directed content writers in the creation of blogs, social media, and specific website content including all tags such as h1, h2, Meta title, description and alt tags

Planed, executed, and measured experiments and conversion rate optimization (CRO) by using Heatmaps

Built scalable strategies and managed day to day partner relationships including acting as primary contact for day-to-day activities, negotiating contracts and special project management

Sales Marketing Consultant (August 2013 – January 2015, San Francisco, CA)

Project: Customer Analysis click here

Presented company tour products on various online channels and monitored competitors’ behaviors

Designed tour packages according to customer needs by analyzing the existing customer database

Priced tour packages by analyzing price sensitivities of customers within different segments

Analyzed revenue within different customer segments and identified high-revenue-generate customers

Monitored the demand pattern for airlines and tour packages to help customers make best purchase

Marketing, Revenue Management Analyst (July 2006 – April 2010, Shanghai, China / Qatar, Doha)

Project: Revenue Management Plan download here

Identified future demand for different markets by analyzing historical demand patterns and market trends

Developed strategies for optimizing hotel room inventories

Presented daily, weekly, and monthly hotel revenue performance and pricing strategies to sales department

Assessed e-channel distribution sources for competitive positioning and pricing

Analyzed the market index to identify competitive strategies and set immediate hotel pricing strategies

Completed daily revenue pickup reports and analyzed the booking behavior of each market segment

Exceeded event sales goals for three consecutive months and be awarded Marriott Sales Incentive Program (3 out of 30 sales people got this award)

Identified customer needs and all possible sales opportunities, which ensure successful catering events.

Communicated all details of catering events to operating departments, customers and hotel vendors

Planned and organized customized events: large conference (500 pax), weddings (300 pax), etc.